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Developing an app is a complex and intricate process that involves a variety of stages, each contributing to the final cost. Creating an app or software platform is an expensive process that should give you a strategic benefit. Based on our experience, the cost of app development can range from $40,000 to over $100,000, with the project duration typically spanning 3-6 months. This variability in cost and time is influenced by several factors rooted in their unique methodology.

Consultative Approach and Agile Methodology

68 Labs takes a consultative approach to app development, tailoring their recommendations to each client’s specific business model. Their process leans towards agile SCRUM methodology over traditional waterfall methods, allowing for flexibility and adaptation throughout the development cycle.


Key Stages in App Development


The initial stage involves defining the app’s features and creating a comprehensive roadmap. This phase is crucial for setting a clear direction and includes the development of a Minimum Viable Product (MVP) and a go-to-market strategy.


Next, the high-level architecture is established, determining the major process flows and technologies that will be integrated into the app. This phase might include conducting a Proof of Concept (PoC) to validate the chosen technologies.


The creation of rough visual screen flows marks the beginning of bringing the app concept to life. These unpolished screens help align all stakeholders and set the stage for more refined designs.


This phase involves the development of polished UI/UX designs. Aimed at clearly communicating the final product, this step is essential for ensuring client satisfaction and preventing major unforeseen changes later in the development process.


The actual build of the app can take anywhere from 3 to 6 months, depending on the project’s scope. The development phase typically follows Agile/SCRUM methodologies with sprints set between 2-4 weeks.

MVP Launch

Launching the MVP is a significant milestone, but it’s just the start. Post-launch, the focus shifts to refining the roadmap, operational support, user acquisition, and implementing the go-to-market strategy.


App development is a dynamic and multifaceted process. The cost and duration of app development at 68 Labs reflect their commitment to quality, innovation, and client-specific solutions. The variation in cost is a direct result of the intricate processes and stages involved in creating a custom app tailored to meet specific business needs and objectives.